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Outfitters, outdoor adventures & more in Vilas County


  • Article
  • Camping
  • Fishing
  • Hiking
  • Hunting
  • Shopping & Services

These Northwoods retailers have everything you need to explore Vilas County's lakes, trails, and other outdoor attractions.

Stormy Kromer Skgroup

Vilas County is ideal for people who really love the outdoors—with 1,300 glacial lakes, thousands of miles of forests, and endless trail systems, the recreation possibilities are endless here in northern Wisconsin.

These Northwoods retailers have everything you need to get the most out of your time here—whether you forgot a key piece of outdoor gear at home, are looking to upgrade some equipment or just want something new to remember your trip, our friendly businesses have you covered. Here are three stores you should put on your must-visit list in Vilas County.

The Hiker Box

When you’re headed to the trails or campsites of Vilas County, your first stop should be The Hiker Box. Located in downtown Eagle River, this hiking and camping outfitter has quality items that will help you enjoy your adventure even more. The Hiker Box is run by experienced professionals who love the outdoors and are happy to share their knowledge about their equipment and the trails of Vilas County. Head out for your hike with the best gear and some great local tips and advice.

Northern Waters Angling, Archery and Apparel

This family owned and operated Conover business is geared toward sportspersons looking for better success in the woods or on the water. Their knowledgeable staff will help you find what you need and can share the latest reports from the field. There’s a huge indoor archery range to help hunters dial in their skills, as well as the latest gear and apparel, and anglers will find a full selection of tackle and accessories, including live bait.

Stormy Kromer

If you’ve been in the Northwoods before, you know the hat, and if you don’t have one, you need to get one. Stormy Kromer’s iconic wool cap with earflaps has been made since 1903, a perfect design that needs no updating—although there are more options these days, including many fun colors. Stormy Kromer also manufactures high-quality jackets, vests, shirts, and mittens, as well as accessories for men, women, kids and pets. The company is family owned and operated and has a factory in Ironwood, just north of Vilas County in Michigan’s Upper Peninsula. See a short virtual factory tour here.

Track Side

Spend a day on the trails or the lake with some help from Track Side in Eagle River. Rent UTVs, jet skis, snowmobiles, pontoon boats, fishing boats, and more to get out and explore Vilas County’s beautiful woods and waters. UTV and snowmobile renters can get on the trails right at Track Side, and they also deliver watercraft to select locations in the area. Track Side also sells clothing and accessories, as well servicing snowmobiles, off-road vehicles, and watercraft.

Wildwood Outdoor Adventures

If you’ve never floated down the Wisconsin River, you need to head to Wildwood Outdoor Adventures. They make adventures on the water easy and fun. The friendly staff offers private river trips and shuttles for canoeing, kayaking and tubing, as well as pick-up or delivery on daily and multi-day rentals for water tubes, kayaks, canoes and stand-up paddleboards. Need a place to stay? Wildwood also operates a campground on the Eagle River Chain of Lakes.